What innovation means to you and why it’s important?

Innovation is important for our economy and to preserve and improve the world’s living standards.

From generations of black box recorder and the pacemaker to Wi-Fi and the bionic ear, for more than 100 years, we’ve been fostering innovation.

But what will innovation mean and how it’s important?

It’s not only about new inventions; it’s about using new and current resources in a more innovative way.

It’s about keeping up with the times while making sure you’re a step ahead of the pack. It’s also about doing something better than it’s already being done, often the innovation is actually the way these are used to improve engagement and communication.

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